Mobile Good Food Market
A significant number of Torontonians face economic and geographic barriers to accessing healthy and culturally appropriate food on a regular basis. While low income is the biggest barrier, many also live in neighbourhoods that have few quality and affordable food retail options within easy walking distance, along with relatively poor access to public transit. Even people living in areas that are well served by healthy food retail can face challenges, especially seniors, newcomers, those with disabilities and single parents with young children. One of the solutions is to promote innovative food access options, such as mobile food vending.
The Mobile Good Food Market is a truck that travels across Toronto selling affordable fresh food in neighbourhoods, selected through consultation with local communities and analysis of access gaps.
Thanks to funding from the Ontario Centres of Excellence, United Way Toronto and the City of Toronto, the Toronto Food Strategy (Public Health), FoodShare Toronto, United Way Toronto, and the Food Policy Research Initiative (CAMH/University of Toronto) partnered to launch a Mobile Good Food Market project in June 2012. Building on the expertise and infrastructure of FoodShare Toronto, a retrofitted truck - the "Mobile Good Food Market" - visited 8 communities across Toronto selling affordable, fresh produce.
Now in its second year, FoodShare operates the Mobile Good Food Market, supported by partners, the Toronto Food Strategy and United Way Toronto. Through a recent donation of a decommissioned Wheel-Trans bus from the Toronto Transit Commission, customers will be able to shop through all seasons.
FoodShare Toronto has devoted over two decades to improving healthy food access through programs like the Good Food Box and Good Food Markets, by animating urban food production, food literacy projects and supporting Student Nutrition Programs across the city. Leveraging FoodShare’s existing warehouse operations, including its 18-year relationship with Super Select Produce Buyers at the Ontario Food Terminal, the Mobile Good Food Market sells fruits and vegetables at affordable prices.
For more information contact Afua Asantewaa: firstname.lastname@example.org 416.363.6441 x276.
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